ACADEMIC
REGISTRY
Start main content
TPG Admissions
TPG Admissions
  1. Home
  2. TPG Admissions
  3. Programmes
Back

Executive Master of Business Administration (Business + Communication in the AI Age)

School of Business

APPLY NOW

Study Mode Full-time: 2 years

Tuition Fee HK$888,000/programme

Cut Off Date 24 Jul 2026

Year of Entry 2026 September

Funding Nature Self-financed

Application Start Date2 Jan 2026

Application Deadline4 Jun 2026 (non-local) 
24 Jul 2026 (local)

Programme DirectorProf. WEI Liqun

Programme OfficeTBCembabcai@hkbu.edu.hkhttps://emba.hkbu.edu.hk/  

Selection Process
  1. Short-listed applicants will be invited to attend an interview. The Admissions Panel will assess appropriate qualified applicants’ motivation, maturity, communication skills, language proficiency, and suitability of the applicants for the programme at the time of the interview.
  2. Application result will be reflected in the application status in the online application system.
Aims

The programme aims to empower our students to:

 

  1. Possess advanced expertise in navigating cross-border business operations with a strong emphasis on understanding Mainland China’s regulatory framework, Hong Kong’s strategic role, and the challenges of international markets;
  2. Excel as transformative leaders and strategic communicators, equipped to leverage AI-powered communication tools, including social media and digital platform strategies, data-driven strategic and persuasive communication, to drive organizational success and navigate the AI age;
  3. Integrate emerging technologies and communication strategies into business leadership, enabling them to craft innovative domestic and global strategies that address the demands of a rapidly evolving business landscape.

Programme Structure 

Units Requirement48 units
 Core Courses45 units
Elective Courses3 units
Study CurriculumThe study curriculum may change from time to time. Applicants may make reference to the programme website or the University Student Handbook for details of the list of courses.

Applicants should possess:

  1. a bachelor’s degree (in any discipline) from a recognized university or comparable institution; or a recognized professional qualification deemed to be equivalent to a degree, with at least 6 years of post-qualification work experience, or 
  2. a benke qualification, with at least 10 years of work experience, including 3 years in a senior managerial or professional role, or 
  3. other qualifications including Higher Diploma, top-up degree, Self-Taught Higher Education Examinations (STHEE) or equivalent, with at least 12 years of work experience, including 3 years in a senior managerial or professional role. 

Others: 

Applicants should have a satisfactory performance in the admissions interview. 

  1. The above information is for reference only and is subject to change without prior notice. Hong Kong Baptist University reserves the right of final decision and interpretation in case of any dispute.
     
  2. Please note that a non-refundable admission confirmation fee, including the first instalment of tuition fee plus other administrative fees must be paid upon acceptance of the admission offer.

 

 

Top