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TPG Admissions
TPG Admissions

Master of Science (MSc) in Marketing for the Creative Economy (Approved Programme under UGC's Targeted TPg Programmes Fellowships Scheme)

School of Business, School of Creative Arts

Study Mode Full-time: 1 year

Tuition Fee Local students: HK$200,850/programme; Non-local students: HK$257,500/programme (travel-related expenses will be incurred for both local and non-local students if an overseas field trip is scheduled*)

Cut Off Date 24 Jul 2024

Year of Entry 2024 September

Funding Nature Self-financed

Application Start Date9 Oct 2023

Application Deadline5 Jun 2024 (non-local)
24 Jul 2024 (local)

Programme DirectorDr Junfeng ZHANG

Programme Office(852) 3411  

Selection ProcessAll application results will be announced via the Online Application System (Application Details --> Application Status). Please check your application status from time to time. 

The Programme aims to:

  1. Firmly centre students within the current academic and professional discourses in the cultural and creative landscape, processes, and systems in creative economies from an international perspective;
  2. Enable students to build, manage, and evaluate marketing and business strategies appropriate for the creative economies;
  3. Develop students’ ability to effectively communicate their ideas to audiences with varying levels of understanding of the cultural and creative businesses; and
  4. Establish students as competent leaders with international outlook in the regional and global creative economies.

Programme Structure

Units Requirement30 units
Core Courses15 units
Creative Service-Learning Project3 units
Overseas Field Trip *3 units
Elective Courses9 units

* Travel related expenses will be incurred if an overseas field trip is scheduled. Alternatives will be provided if the field trip must be canceled, rescheduled or downsized. The programme will provide a subsidy (up to HK$10,000/student) for the field trip. For details, please consult the Programme Office.


Study Curriculum

The study curriculum may change from time to time. Applicants may make reference to the programme website or the University Student Handbook for details of the list of courses.

Academic QualificationApplicants should possess a bachelor’s degree from a recognised university or comparable institution, or an equivalent qualification.


Language Proficiency Requirement

Applicants are expected to meet at least one of the following qualifications:


  1. A bachelor’s degree earned from a recognised English-medium institution; or
  2. TOEFL (internet-based) score of 79 or above*; or
  3. IELTS (Academic) overall band score of 6.5 or above*
  4. Other language requirements as set by the University.

*Note: Test result provided should be within two years from the date of issuance of the Admission Offer letter. TOEFL iBT Home Edition or IELTS Indicator test is not accepted.

Outstanding Academic Performance Award


Up to 10 scholarships will be granted to applicants with outstanding academic performance, depending on their qualifications.


Unique Programme Features

  • A unique and interdisciplinary programme to cultivate creative and cultural leaders with knowledge that can be applied in retail market, entrepreneurship, arts administration, and management;
  • The Programme offers overseas immersion, which gives students the opportunity to join an overseas field trip during the summer term to broaden their experience and understanding of creative economies at an international level. A subsidy up to HK$10,000 will be provided to every student for this field trip;
  • Students get to solve real-life problems through the Creative Service-Learning Project. A subsidy up to HK$5,000 (based on actual expenses) will be provided to each student to support the Creative Service-Learning Project. Presentations will be conducted via a Virtual Symposium for students to exchange ideas with academics and practitioners across the globe.


Who Should Apply?

This postgraduate level programme targets graduates with a degree in business or creative practices who wish to contribute their business and marketing knowledge to the regional or global creative economies.

    1. The above information is for reference only and is subject to change without prior notice. Hong Kong Baptist University reserves the right of final decision and interpretation in case of any dispute.
    2. Please note that a non-refundable admission confirmation fee, including the first instalment of tuition fee plus other administrative fees must be paid upon acceptance of the admission offer.