School of Communication

Master of Arts in Communication

Programme Director: Prof Steve Z S GUO

The MA in Communication is a coursework-based programme designed for part-time and full-time students. The length for completion of the programme is 24 months for part-time students or 12 months for full-time students. The programme approaches communication at individual, organizational and societal levels with a focus on communication and new media in the larger China region and beyond. Attention is also paid to the impact of changing technologies.

The MA in Communication aims to:
1.	train communication leaders and cultivate the ability to evaluate systematically communication and media problems;
2.	develop conceptual and analytical skills in applying advanced communication knowledge in students’ current or future careers; and
3.	educate individuals in new substantive areas in the field of communication.

For graduation, students must complete 27 units.

A postgraduate diploma may be awarded to those who have completed all the coursework and attained a cumulative grade point average (GPA) of 2.50 or above with all courses scoring grade C- or above (excluding project), but have not completed a satisfactory project enrolled within the normal study period for reasons deemed acceptable by the Taught Postgraduate Programmes Management Committee.

Requirements

For award of the MA degree, all students are required to complete a total of 27 units. The programme consists of 9 units of Core Courses and 18 units of Elective Courses, at least 12 units of which must be from this programme.

The structure of the curriculum is as follows:

I)	Core Courses	9 units
II)	Elective Courses	18 units
III)	Optional Courses	0 unit
		───────
		27 units

I.	Core Courses			9 units
	COMM	7010	Foundations of Communication Study	3 units
	COMM	7020	Approaches & Methods in Communication Research	3 units
	COMM	7030	Perspectives on Media & Society	3 units

II.	Elective Courses			18 units
	Students are to take 18 units of elective courses of which at least 12 units must be from their own Programme.
	COMM	7040	Issues in Intercultural Communication	3 units
	COMM	7050	Media & Communication in Chinese Societies	3 units
	COMM	7060	Issues in Corporate Communication	3 units
	COMM	7130	Globalization of Media & Communication	3 units
	COMM	7160	Organizational Communication	3 units
	COMM	7170	Communication Campaign Workshop	3 units
	COMM	7180	Media Law & Ethics	3 units
	COMM	7190	Issues & Cases in Mass Communication	3 units
	COMM	7200	New Media Workshop	3 units
	COMM	7210	Project	3 units
	COMM	7220	Advertising Management	3 units
	COMM	7230	Writing for Multimedia in Public Relations	3 units
	COMM	7240	Media Markets	3 units
	COMM	7250	Strategic Public Relations & Crisis Management	3 units
	COMM	7270	Media Policies & Regulations	3 units
	COMM	7280	Communication Technologies & Media Organizations	3 units
	COMM	7300	Consumer Insights	3 units
	COMM	7310	International Advertising	3 units
	COMM	7510	Public Administration & the Media	3 units
	COMM	7550	Advertising in China	3 units
	COMM	7560	Political Communication & Public Opinion	3 units
	COMM	7570	Youth, Media & Consumption	3 units
	COMM	7580	Social Media Marketing	3 units
	COMM	7610	Social Services Marketing & Communication	3 units
	COMM	7620	Social Media & Online Social Networks	3 units
	COMM	7750	Using Social Networks: For the Communications Professional	3 units
	At most any two electives from courses offered by MFA/MAIJ*			6 units

III.	Optional Courses			0 unit
	COMM	7520**	Cross-cultural Documentary Workshop	0 unit
	COMM	7530**	Information Design	0 unit
	COMM	7540**	Multimedia Production	0 unit
				──────
				27 units

*	Electives offered by MFA and MAIJ:
	CTV	7220	World Cinema: History, Aesthetics & Cultural Issues	3 units
	CTV	7230	Graduate Seminar on Chinese Cinemas	3 units
	CTV	7250	Graduate Seminar on Hong Kong Television	3 units
	CTV	7270	Current Issues of Asian Media	3 units
	CTV	7290	Critique of Contemporary Arts	3 units
	CTV	7370	Cinematography for Directors	3 units
	CTV	7380	Dramaturgy & Directing	3 units
	JOUR	7010	International Relations Theory & Practice	3 units
	JOUR	7020	Comparative & International News	3 units
	JOUR	7030	Research Methods in Media & Communication	3 units
	JOUR	7040	Multimedia Journalism	3 units
	JOUR	7070	Theories of Journalism & Communication	3 units
	JOUR	7080	Current Issues & Case Studies in International News	3 units
	JOUR	7090	International News Translation	3 units
	JOUR	7110	Reporting International Conflict	3 units
	JOUR	7120	International Business & Financial Reporting	3 units
	JOUR	7140	Globalisation, Economics & Finance	3 units
	JOUR	7250	Reporting China & Hong Kong	3 units
	JOUR	7260	Reporting Southeast Asia	3 units
	JOUR	7270	Entrepreneurial Journalism	3 units

**	School General Electives. Subject to quota and additional payment.

In their whole course of study, students can select TWO elective courses from courses offered by the Master of Fine Arts in Film, Television and Digital Media (MFA), and the Master of Arts in International Journalism Studies (MAIJ).