Master of Social Sciences in Media Management
Programme Director: Dr Timothy K F Fung
 

The programme, jointly offered by the School of Communication and the School of Business, aims at serving both the media industry and the society by educating confident competent media managers. Graduates from the Programme will be equipped with knowledge of the pan-Chinese region media industries and management and marketing strategies. Graduates shall be able to work as managers in the media industry and will be confidently prepared for career advancement as leaders in the media sector within a global context. For those interested in further pursuit of either media studies or management will find the degree a solid foundation on which to develop their research.

The programme has designed its syllabi to illustrate how theory and research can be applied to the solution of various media and management problems. As a high quality professional programme, the programme is to achieve the following aims:

1. To develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge;
2. To discipline media professionals with leadership and management acumen;
3. To cultivate media professionals to become executive leaders in the media industry; and
4. To lay a foundation for those interested in further advanced studies in media or management.
 

The MSocSc in Media Management is a coursework-based programme for full-time (one year) and part-time (two years) students. The programme integrates state-of-the-art knowledge about media and management. The minimum requirements will be 27 units, consisting of 12 units of Core Courses, 11-12 units of Elective Courses, and 4 units of Application Project which is optional and can be replaced by 2 elective courses.

For graduation, students must complete a minimum of 27 units of coursework. A postgraduate diploma may be awarded only to those who have completed all the programme work and attained a cumGPA of 2.50 or above with all courses scoring grade C- or above (excluding project), but cannot complete the Application Project chosen, owing to exceptional circumstances and for reasons deemed acceptable by the Programme Management Committee.
 
The structure of the curriculum is as follows:
 
I) Core Courses 12 units
II) Elective Courses 11-12 units
III) Application Project# 4-6 units
    ───────
  27-30 units
 
Requirements
 
I. Core Courses 12 units
  COMM 7260 Introduction to Media Management 3 units
  FIN 7250 Corporate Financial Management 3 units
  MGNT 7090 Strategic Management & Business Policy 3 units
  MKT 7070 Global Marketing Strategy 3 units
         
II. Elective Courses 11-12 units
  Business Electives  
  HRM 7600 Global Human Resources Management 3 units
  MGNT 7280 Managing Change 3 units
  MKT 7100 Management of Marketing Communication & Online Media 3 units
  MKT 7130 Services Marketing Management 3 units
  Communication Electives  
  COMM 7040 Issues in Intercultural Communication 3 units
  COMM 7050 Media & Communication in Chinese Societies 3 units
  COMM 7060 Issues in Corporate Communication 3 units
  COMM 7130 Globalization of Media & Communications 3 units
  COMM 7160 Organizational Communication 3 units
  COMM 7170 Communication Campaign Workshop 3 units
  COMM 7180 Media Law & Ethics 3 units
  COMM 7190 Issues & Cases in Mass Communication 3 units
  COMM 7200 New Media Workshop 3 units
  COMM 7220 Advertising Management 3 units
  COMM 7230 Writing for Multimedia in Public Relations 3 units
  COMM 7240 Media Economics 3 units
  COMM 7250 Strategic Public Relations & Crisis Management 3 units
  COMM 7270 Media Policies & Regulations 3 units
  COMM 7280 Communication Technologies & Media Organizations 3 units
  COMM 7300 Consumer Insights 3 units
  COMM 7310 International Advertising 3 units
  COMM 7510 Public Administration & the Media 3 units
  COMM 7550 Advertising in China 3 units
  COMM 7560 Political Communication & Public Opinion 3 units
  COMM 7570 Youth, Media & Consumption 3 units
  COMM 7580 Social Media Marketing 3 units
  COMM 7610 Social Services Marketing & Communication 3 units
  Electives from other programmes**  
  CTV 7220 World Cinema: History, Aesthetics & Cultural Issues 3 units
  CTV 7230 Graduate Seminar on Chinese Cinemas 3 units
  CTV 7250 Graduate Seminar on Hong Kong Television 3 units
  CTV 7270 Current Issues of Asian Media 3 units
  CTV 7290 Critique of Contemporary Arts 3 units
  CTV 7370 Cinematography for Directors 3 units
  CTV 7380 Dramaturgy & Directing 3 units
  JOUR 7010 International Relations Theory & Practice 3 units
  JOUR 7020 Comparative & International News 3 units
  JOUR 7030 Research Methods in Media & Communication 3 units
  JOUR 7040 Multimedia Journalism 3 units
  JOUR 7070 Theories of Journalism & Communication 3 units
  JOUR 7080 Current Issues & Case Studies in International News 3 units
  JOUR 7090 International News Writing 3 units
  JOUR 7110 Reporting International Conflict 3 units
  JOUR 7120 International Business & Financial Reporting 3 units
  JOUR 7140 Globalisation, Economics & Finance 3 units
  JOUR 7250 Reporting China & Hong Kong 3 units
  JOUR 7260 Reporting Southeast Asia 3 units
  JOUR 7270 Entrepreneurial Journalism 3 units
   
III. Application Project# 4 units
  COMM 7290 Professional Seminar & Application Project 4 units
        ──────
        27-30 units
 
** Can take no more than 6 units from this category.
# Optional; can be replaced by two electives.
 
 
 
©2015 Hong Kong Baptist University
Source: Calendar/Bulletin 2015-2016
Last modified: July 2015