BBA students are required to take core courses that include the basics of business such as accounting, economics, management and law. This is the largest component of the curriculum and includes 40 per cent of the total courses. Students are admitted directly to one of seven concentrations but may change at the end of the first year if the new concentration accepts them. Concentration courses cover the technical aspects of a chosen business field and make up 22 per cent of the curriculum.

University students at HKBU must also complete Complementary Studies courses (38 per cent of the total units). These give students exposure to other fields such as English, Chinese, Physical Education, and Values and the Meaning of Life.

The BBA (Hons) degree programme is structured such that students begin with foundation courses in Year I, taking more advanced and more specialized courses as they move into Years II and III. In Year III, students complete an Honours Project on a topic of their choosing in their concentration.