School of Business

Information Systems and e-Business Management Concentration

The Information Systems and e-Business Management concentration is designed to meet the growing needs for managers and end-users of computer-based information systems. As Hong Kong's economy becomes progressively high-tech oriented, there is a growing demand for graduates trained as developers and managers of information technology (IT) to utilize computers in an increasingly automated, fast-expanding but competitive business environment.

It aims to produce managers who can plan and design user-compatible computer-based information systems, analyse and implement new technologies, as well as evaluate and manage new and existing information systems. These graduates are end-user oriented. They have a solid understanding of the business framework for computer applications and are able to communicate with IT professionals regarding users' needs. In addition, they make effective use of IT to enhance productivity, accuracy, and managerial effectiveness, as well as offer efficient support services to professional and managerial tasks. These information systems (IS) professionals need a balanced knowledge of both IT applications and management concepts in order to bridge these two disciplines.

The ISEM concentration is designed specifically to achieve the following objectives:

a)	To gain an appreciation of the potential and limitations of the computer-based information systems;
b)	To understand and interpret the requirements of an organization in terms of its information needs and to recognize strategic opportunities for the application of computer-based information systems;
c)	To contribute to a team engaged in planning, controlling and implementing an information system;
d)	To understand and improve the information structure of organizations and their operations;
e)	To contribute to a team which applies formal methods in the evaluation, design, implementation, and maintenance of an information system;
f)	To develop information as a corporate resource;
g)	To liaise with IS professionals and end-users in catering to management needs; and
h)	To be practical problem-solvers and effective communicators.

Requirements

Core Courses					39 units
	ACCT	1210	Principles of Accounting I		3 units
	ACCT	1220	Principles of Accounting II		2 units
	BUS	1190	Mathematics for Business		2 units
	BUS	1200	Statistics for Business		2 units
	BUS	1240	Business & Corporate Social Responsibility		3 units
	BUS	2130	Business Communications		2 units
	BUS	2170	Principles of Law		3 units
	BUS	2210	Organizational Behaviour		3 units
	BUS	3200	Strategic Management		3 units
	BUS	3570	BBA Project		2 units
	ECON	1210	Principles of Microeconomics		2.5 units
	ECON	1220	Principles of Macroeconomics		2.5 units
	FIN	2230	Financial Management		3 units
	Either
	ISEM	2450	Management Information Systems	)
	Or			)	3 units
	ACCT	2510	Accounting Information Systems	)
	MKT	2310	Marketing Management		3 units

Concentration Required Courses					12 units
	ISEM	2600	Data Management in Business		3 units
	ISEM	3010	Business Systems Analysis & Design		3 units
	ISEM	3020	IT Governance, Audit & Control		3 units
	ISEM	3240	Electronic Commerce		3 units

Concentration Elective Courses*					9 units
	BUS	2110	Operations Management		3 units
	BUS	3610	Decision Support & Intelligent Systems in Business		3 units
	BUS	3640	e-Supply Chains & Enterprise Resource Planning		3 units
	ISEM	2110	Programming for Business Applications		3 units
	ISEM	3120	Seminar in Information Systems & e-Business Management		3 units
	ISEM	3130	e-Marketing		3 units
	ISEM	3140	Web Site Design & Business Applications		3 units
	ISEM	3150	Consumer Insight: Customer Knowledge Management & Web Analytics		3 units
	ISEM	3221-2	Development of Small Management Information Systems		3 units
	ISEM	3410	Telecommunications & Networking in Business		3 units

Complementary Studies Courses**				36 units
	Core Requirements
	I.T.	1120	Business Information Systems	3 units
	LANG	1480	University Chinese	3 units
	LANG	1491-2	English I & II	6 units
	U.L.	1121-2	University Life	0 unit
	Physical Education Courses			0 unit
	Values and the Meaning of Life Course			3 units
	Distribution Requirements
	Any two courses outside Business, of which one must be Science course			6 units
	Any two courses outside 1st concentration			6 units
	Free elective courses			9 units
				──────
				96 units

*	If students would like to focus on the Information Systems Auditing and Control area to get the three-year professional experience exemption (need the approval from ISACA) for CISA certification, the following courses are recommended:

ACCT	3510	Auditing I	3 units
ISEM	2110	Programming for Business Applications	3 units
ISEM	3120	Seminar in Information Systems & e-Business Management	3 units
ISEM	3410	Telecommunication & Networking in Business	3 units

Students are required to take at least 9 units of Level III courses from Concentration Elective Courses and/or Complementary Studies. For free electives courses, students interested in CISA certification are recommended to take ACCT 2110 Intermediate Accounting I and ACCT 3510 Auditing I while ACCT 2110 is the prerequisite course for ACCT 3510.