School of Communication

Master of Social Sciences in Media Management

Programme Director: Dr Vivian Sheer

The programme, jointly offered by the School of Communication and the School of Business, aims at serving both the media industry and the society by educating confident competent media managers. Graduates from the Programme will be equipped with knowledge of the pan-Chinese region media industries and management and marketing strategies. Graduates shall be able to work as managers in the media industry and will be confidently prepared for career advancement as leaders in the media sector within a global context. For those interested in further pursuit of either media studies or management will find the degree a solid foundation on which to develop their research.

The programme has designed its syllabi to illustrate how theory and research can be applied to the solution of various media and management problems. As a high quality professional programme, the programme is to achieve the following aims:

1.	Develop professionals’ conceptual and analytical skills in applying state-of-the-art media and management research knowledge;
2.	Discipline media professionals with leadership and management acumen;
3.	Cultivate media professionals to become executive leaders in the media industry; and
4.	Lay a foundation for those interested in further advanced studies in media or management.

The MSocSc in Media Management is a coursework-based programme for full-time (one year) and part-time (two years) students. The programme integrates state-of-the-art knowledge about media and management. The minimum requirements will be 28 units, consisting of 12 units of core courses, 12 units of elective courses, and 4 units of Application Project which is optional and can be replaced by 2 elective courses.

For graduation, students must complete a minimum of 28 units of coursework. A postgraduate diploma may be awarded only to those who have completed all the programme work and attained a cumulative grade point average (GPA) of 2.50 or above with all courses scoring grade C- or above (excluding project), but cannot complete the Application Project chosen, owing to exceptional circumstances and for reasons deemed acceptable by the Programme Management Committee.

Requirements

The structure of the curriculum is as follows:

I)	Core Courses	12 units
II)	Elective Courses	12 units
III)	Application Project#	4-6 units
		─────────
		28-30 units

#Optional; can be replaced by two electives

I.	Core Courses			12 units
	COMM	7260	Introduction to Media Management	3 units
	FIN	7250	Corporate Financial Management	3 units
	MGNT	7090	Strategic Management & Business Policy	3 units
	MKT	7070	Global Marketing Strategy	3 units

II.	Elective Courses			12 units
	Business Electives
	HRM	7600	Global Human Resources Management	3 units
	MGNT	7280	Managing Change	3 units
	MKT	7100	Management of Marketing Communication & Online Media	3 units
	MKT	7130	Services Marketing Management	3 units
	Communication Electives
	COMM	7010	Foundations of Communication Study	3 units
	COMM	7020	Approaches & Methods in Communication Research	3 units
	COMM	7040	Issues in Intercultural Communication	3 units
	COMM	7050	Media & Communication in Chinese Societies	3 units
	COMM	7060	Issues in Corporate Communication	3 units
	COMM	7130	Globalization of Media & Communications	3 units
	COMM	7160	Organizational Communication	3 units
	COMM	7170	Communication Campaign Workshop	3 units
	COMM	7180	Media Law & Ethics	3 units
	COMM	7190	Issues & Cases in Mass Communication	3 units
	COMM	7200	New Media Workshop	3 units
	COMM	7220	Advertising Management	3 units
	COMM	7230	Writing for Multimedia in Public Relations	3 units
	COMM	7240	Media Economics	3 units
	COMM	7250	Strategic Public Relations & Crisis Management	3 units
	COMM	7270	Media Policies & Regulations	3 units
	COMM	7280	Communication Technologies & Media Organizations	3 units
	COMM	7300	Consumer Insights	3 units
	COMM	7310	International Advertising	3 units
	COMM	7510	Public Administration & the Media	3 units
	COMM	7550	Advertising in China	3 units
	COMM	7560	Political Communication & Public Opinion	3 units
	COMM	7570	Youth, Media & Consumption	3 units
	COMM	7580	Social Media Marketing	3 units
	COMM	7610	Social Services Marketing & Communication	3 units
	COMM	7620	Social Media & Online Social Networks	3 units
	Electives from other programmes**
	A.F.	7410	Financial Management for Film, Television & New Media	3 units
	A.F.	7450	Case Studies in Production & the Market	3 units
	CTV	7220	World Cinema: History, Aesthetics & Cultural Issues	3 units
	CTV	7230	Graduate Seminar on Chinese Cinemas	3 units
	CTV	7250	Graduate Seminar on Hong Kong Television	3 units
	CTV	7270	Current Issues of Asian Media	3 units
	CTV	7290	Critique of Contemporary Arts	3 units
	CTV	7370	Cinematography for Directors	3 units
	CTV	7380	Dramaturgy and Directing	3 units
	JOUR	7010	International Relations Theory & Practice	3 units
	JOUR	7020	Comparative & International News	3 units
	JOUR	7030	Research Methods in Media & Communication	3 units
	JOUR	7040	Multimedia Journalism	3 units
	JOUR	7070	Theories of Journalism & Communication	3 units
	JOUR	7080	Current Issues & Case Studies in International News	3 units
	JOUR	7090	International News Writing	3 units
	JOUR	7110	Reporting International Conflict	3 units
	JOUR	7120	International Business & Financial Reporting	3 units
	JOUR	7140	Globalisation, Economics & Finance	3 units
	JOUR	7250	Reporting China & Hong Kong	3 units
	JOUR	7260	Reporting Southeast Asia	3 units
	JOUR	7270	Entrepreneurial Journalism	3 units

III.	Application Project#			4 units
	COMM	7290	Professional Seminar & Application Project	4 units
				────────
				28-30 units

**	Can take no more than 6 units from this category.
#	Optional; can be replaced by two electives.