Master of Arts in Producing for Film, Television and New Media

The MA in Producing for Film, Television and New Media is a self-funded full-time one-year master’s degree programme. Given the rapid development of mainland China, the greater China region, and Hong Kong film, television and new–media industries, and also given the ever-increasing demand for co-productions and co-arrangements between Hong Kong, the greater China region, and the English-speaking world, there is a high and escalating demand for educated and well-trained professionals, with a high level of language competency in English and Chinese, able to manage areas such as planning, finance, producing, distribution, promotion, public relations, marketing, and theatre management in the fields of film, television and new media. The programme is a high-level professional and educational programme, which aims to educate students for career opportunities as producers and executives within the film, television, and new-media industries and to provide an academic framework for such education.

For graduation, students must complete a minimum of 27 units, consisting of 15 units of core courses and 12 units of elective courses.

The structure of the curriculum is as follows:
I) Core Courses 15 units
II) Elective Courses 12 units
    27 units
I. Core Courses 15 units
A.F. 7410 Financial Management for Film, Television & New Media 3 units
  A.F. 7420 Promotion, Advertising & Distribution for Film, Television & New Media 3 units
  A.F. 7430 Law, & Film, Television & New Media 3 units
  A.F. 7440 Script Analysis for the Producer 3 units
  A.F. 7510 Fundamentals of Media Arts 3 units
II. Elective Courses 12 units
  A.F. 7450 Case Studies in Production & the Market 3 units
  A.F. 7460 Graduate Seminar on Film, TV & New Media Business 3 units
  A.F. 7470 Seminar on Non-mainstream Producing 3 units
  A.F. 7480 Film, Television, New Media & Globalization 3 units
  A.F. 7490 Media Management 3 units
  A.F. 7500 Internship (Optional) 0 unit
  A.F. 7520 Interactive Media Design 3 units
  A.F. 7530 Principles & Applications of Computer Graphics 3 units
  A.F. 7540 The Art & Practice of Digital Media 3 units
  COMM 7040 Issues in Intercultural Communication 3 units
  COMM 7170 Communication Campaign Workshop 3 units
  COMM 7200 New Media Workshop 3 units
  COMM 7270 Media Policies & Regulations 3 units
  COMM 7300 Consumer Insights 3 units
  CTV 7230 Graduate Seminar on Chinese Cinemas 3 units
  CTV 7250 Graduate Seminar on Hong Kong Television 3 units
  FIN 7080 Business Finance 3 units
  JOUR 7030 Research Methods in Media & Communication 3 units
  MKT 7080 Managing Marketing 3 units
        27 units
©2015 Hong Kong Baptist University
Source: Calendar/Bulletin 2015-2016
Last modified: July 2015