Master of Arts in Producing for Film, Television and New Media
Programme Director: Prof Cheuk Pak Tong
 

The MA in Producing for Film, Television and New Media is a self-funded full-time one-year master’s degree programme. Given the rapid development of mainland China, the greater China region, and Hong Kong film, television and newíVmedia industries, and also given the ever-increasing demand for co-productions and co-arrangements between Hong Kong, the greater China region, and the English-speaking world, there is a high and escalating demand for educated and well-trained professionals, with a high level of language competency in English and Chinese, able to manage areas such as co-production agreements, contracting, marketing, distribution, exhibition, finance, production, advertising and public relations, in the fields of film, television and new media. The programme proposed here is a high-level professional and educational programme, which aims to educate students for career opportunities as producers and executives within the film, television, and new-media industries and to provide an academic framework for such education.

For graduation, students must complete a minimum of 27 units, consisting of 15 units of core courses and 12 units of elective courses.

 
Requirements
 
The structure of the curriculum is as follows:
 
I) Major Courses 15 units
II) Honours Project 12 units
    ¢w¢w¢w¢w¢w¢w¢w
    27 units
 
I. Core Courses 15 units
A.F. 7410 Financial Management for Film, Television & New Media 3 units
  A.F. 7420 Promotion, Advertising & Distribution for Film, Television & New Media 3 units
  A.F. 7430 Law, & Film, Television & New Media 3 units
  A.F. 7440 Script Analysis for the Producer 3 units
  A.F. 7450 Case Studies in Production & the Market 3 units
         
II. Elective Courses 12 units
  A.F. 7460 Graduate Seminar on Film, TV & New Media Business 3 units
  A.F. 7470 Seminar on Non-mainstream Producing 3 units
  A.F. 7480 Film, Television, New Media & Globalization 3 units
  A.F. 7490 Media Management 3 units
  A.F. 7500 Internship (Optional) 0 unit
  COMM 7040 Issues in Intercultural Communication 3 units
  COMM 7170 Communication Campaign Workshop 3 units
  COMM 7200 New Media Workshop 3 units
  COMM 7270 Media Policies & Regulations 3 units
  COMM 7300 Consumer Insights 3 units
  CTV 7230 Graduate Seminar on Chinese New Waves Cinema 3 units
  CTV 7250 Graduate Seminar on Hong Kong Television 3 units
  FIN 7080 Business Finance 3 units
  JOUR 7030 Research Methods in Media & Communication 3 units
  MKT 7080 Managing Marketing 3 units
        ¢w¢w¢w¢w¢w¢w
        27 units
 
©2013 Hong Kong Baptist University
Source: Calendar/Bulletin 2013-2014
Last modified: July 2013