Digital Graphic Communication Option
 

A Solid Blend of Creativity and Technology
Digital Graphic Communication incorporates a range of disciplines, which involve problem solving, evolving ideas from research, and learning hand and electronic skills. Our graduates develop an insight into professional design practice, and a deep understanding of how design plays an important role in the communication process. Students select design and communications modules within a defined core structure that covers the aesthetic, historical, theoretical components.

Our Students Keep Up with Dynamic Changes
The function of design is to give form to content, making information clear, visually appealing, and accessible. DGC graduates create stimulating visual environments, and ensure that their work goes beyond mere technological novelty. The needs and demands of those organizations utilizing digital graphics, multimedia, and animation design change over time, as professionals in a global communications industry, our graduates must possess the knowledge and wide-ranging skills to meet these challenging requirements.

The Work of DGC Students Cross Language and Cultural Boundariesies
Knowledge of history, the creative team approach, an understanding of human nature, and an awareness of Chinese and international cultures all contribute to the production of effective information and marketing design.

 
Requirements
 
Communication Core Courses 9 units
COMM 1160 Introduction to Communication 3 units
  COMM 2310 Communication Theory (Communication Studies) 3 units
  COMM 2320 Communication Research Method (Communication Studies) 3 units
         
Option Studies Courses 45 units
  Option Required Courses (33 units)  
  DGC 1180 Communication Design: History & Theory 3 units
  DGC 1190 Communication Design Fundamentals: Form, Composition & Meaning 3 units
  DGC 1200 Visualization Skills for Creative Design Processes 3 units
  DGC 1210 Creative Digital Imaging 3 units
  DGC 2130 Communication Design Management I: Enterprise & Innovation 3 units
  DGC 2161-2 Digital Graphic Communication Practicum I & II 0 unit
  DGC 2170 Interactive Media I: Convergence, Information & Interface 3 units
  DGC 2220 Digital Audio & Video Production 3 units
  DGC 2610 Communication Design on the Internet 3 units
  DGC 3130 Communication Design Management II: Practice & Entrepreneurship 3 units
  Either      
  DGC 3170
Interactive Media II: Interaction, Programming &
Simulation
)
)
 
  Or   ) 3 units
  PRA 3610
Advanced Advertising Design & Visualization )
 
  PRA 2610 Advertising Design & Visualization 3 units
  Option Electives (12 units)  
  COMM 1130 Current Affairs & News Analysis 3 units
COMM 1140 Multimedia Communication 3 units
COMM 2350 Communication Research Method (Cinema & Television) 3 units
COMM 2360 Communication Theory (Cinema & Television) 3 units
  COMM 2370 Media Law & Ethics 3 units
  COMM 2380 Communication Theory (Journalism) 3 units
  COMM 2390 Communication Research Method (Journalism) 3 units
  COMM 3110 Information Design 3 units
  COMM 3120 Cross-Cultural Documentary Workshop 3 units
  CTHM 2100 Experiencing Hong Kong Arts 3 units
  CTV 1610 Television & Hong Kong Society 3 units
  CTV 1640 Theories & Aesthetics of Film 3 units
  CTV 1650 Film History 3 units
  CTV 1660 Principles of Photo-imaging 3 units
  CTV 1670 Script Writing 3 units
  CTV 1680 Television Studio Production 3 units
  CTV 1690 Film & Video Cinematography 3 units
  CTV 2130 Sound Recording & Mixing 3 units
  CTV 2170 History & Aesthetics of Chinese Cinema 3 units
  CTV 2180 Non-fiction Video Production 3 units
  CTV 2190 Digital Animation 3 units
  CTV 2210 Film Editing 3 units
  CTV 2220 Video Editing 3 units
  CTV 2230 Online Interactive Video 3 units
  CTV 2240 Television Genres 3 units
  CTV 2250 Film Music & Sound 3 units
  CTV 2260 Documentary Photography 3 units
  CTV 2440 Film & Television Directing 3 units
  CTV 2610 Studies in Hollywood Cinema 3 units
  CTV 2620 Special Topics in Film & Television Studies 3 units
  CTV 2630 Radio Production 3 units
  CTV 3130 Hong Kong & Taiwan Cinema 3 units
  CTV 3150 Television Programming & Concepts 3 units
  CTV 3170 Production & Media Management 3 units
  CTV 3180 Multiple Media Story Telling 3 units
  CTV 3190 Advanced Experimental Image Processing 3 units
  CTV 3200 Television Studies 3 units
  CTV 3420 Art Direction & Production Design 3 units
  CTV 3430 Advanced Animation & Special Effects Workshop 3 units
  CTV 3440 Advanced Script Writing 3 units
  CTV 3610 Studies in Asian Cinema 3 units
  CTV 3620 Studies in European Cinema 3 units
  DGC 1330 Interactive Computing for Visual Communication 3 units
  DGC 2310 3D Modelling & Animation I: Object, Character & Environment 3 units
  DGC 3170 Interactive Media II: Interaction, Programming & Simulation 3 units
  DGC 3330 3D Modelling & Animation II: Movement, Sequence & Story 3 units
  DGC 3530 Digital Graphic Communication Internship 0 unit
  DGC 3620 Interactive Media III: Network, Community & Mobility 3 units
  DGC 3710 Special Topics in Digital Graphic Communication 3 units
  JOUR 1120 Introduction to Journalism 3 units
  JOUR 1140 Chinese News Writing & Reporting 3 units
  JOUR 2140 English News Writing & Reporting 3 units
  JOUR 2150 Feature Writing in English 3 units
  JOUR 2440 Photojournalism 3 units
  JOUR 2450 News Translation 3 units
  JOUR 2630 Social Aspects of Media Technology 3 units
  JOUR 3120 China Reporting 3 units
  JOUR 3190 Use of English as a Communication Culture 3 units
  JOUR 3220 International News 3 units
  JOUR 3230 News Media Management 3 units
  JOUR 3240 Comparative News Media Systems 3 units
  JOUR 3630 Media Regulation & Policies 3 units
  JOUR 3640 Critical Studies of the Mass Media 3 units
  JOUR 3650 Development of the Media in Hong Kong & China 3 units
  ORGC 1240 Public Speaking 3 units
  ORGC 1310 Interpersonal Communication 3 units
  ORGC 2110 Culture, Society & the Media 3 units
  ORGC 2120 Computer Mediated 3 units
  ORGC 2140 Persuasion & Social Influence 3 units
  ORGC 2160 Group Communication 3 units
  ORGC 2210 Interviewing 3 units
  ORGC 2220 Nonverbal Communication 3 units
  ORGC 2230 Organizational Communication 3 units
  ORGC 2410 Intercultural Communication 3 units
  ORGC 3110 Organizational Communication Training & Development 3 units
  ORGC 3130 Organizational Decision Making & Problem Solving 3 units
  ORGC 3140 Communication Audits 3 units
  ORGC 3230 Current Topics in Organizational Communication 3 units
  ORGC 3240 Argumentation 3 units
  ORGC 3250 Qualitative Research in Communication 3 units
  ORGC 3310 Issues in Organizational Communication 3 units
  ORGC 3440 Advanced Empirical Research 3 units
  ORGC 3480 Psychology of Communication 3 units
  ORGC 3490 Rhetorical Approaches to Communication 3 units
  ORGC 3620 Conflict & Negotiation 3 units
  PRA 1610 Introduction to Public Relations & Advertising 3 units
  PRA 2140 Consumer Perspectives in Public Relations & Advertising 3 units
  PRA 3140 Special Topics in Public Relations & Advertising 3 units
  PRA 3160 Public Relations in Greater China 3 units
  PRA 3180 New Media in Advertising and Public Relations 3 units
  PRA 3200 Advertising in China 3 units
  PRA 3230 Financial Public Relations 3 units
  PRA 3430 Public Relations & Advertising Agency Management 3 units
  PRA 3440 Branding & Communication 3 units
  PRA 3460 Social Communication & Advertising 3 units
  PRA 3470 Crisis Communication & Public Relations 3 units
  PRA 3610 Advanced Advertising Design & Visualization 3 units
         
Honours Projects 6 units
  DGC 3591-2 Digital Graphic Communication Honours Project 6 units
 
Complementary Studies Courses 36 units
Core Requirements  
  I.T. 1180 Information Management Technology 3 units
  LANG 1480 University Chinese 3 units
  LANG 1491-2 English I & II 6 units
  U.L. 1121-2 University Life 0 unit
  Physical Education Courses 0 unit
  Values and the Meaning of Life Course 3 units
  Distribution Requirements  
  Any two courses outside Communication, of which one must be a Science course 6 units
  Any two non-major/option courses 6 units
  Free elective courses 9 units
        ¢w¢w¢w¢w¢w¢w
        96 units
 
 
©2012 Hong Kong Baptist University
Source: Calendar/Bulletin 2012-2013
Last modified: August 2012