The programme, jointly offered by the School of Communication and the School of Business, aims at serving both the media industry and the society by educating confident competent media managers. Graduates from the Programme will be equipped with knowledge of the pan-Chinese region media industries and management and marketing strategies. Graduates shall be able to work as managers in the media industry and will be confidently prepared for career advancement as leaders in the media sector within a global context. For those interested in further pursuit of either media studies or management will find the degree a solid foundation on which to develop their research.
The programme has designed its syllabi to illustrate how theory and research can be applied to the solution of various media and management problems. As a high quality professional programme, the programme is to achieve the following aims:
| 1. | Develop conceptual and analytical skills in applying state-of-the-art media and management research knowledge; |
| 2. | Equip media professionals with management acumen; |
| 3. | Cultivate media leadership ability in the media industry; and |
| 4. | Lay a solid foundation for further advanced studies in media or management. |
The MSocSc in Media Management is a coursework programme for full-time (one year) and part-time (two year) students. The programme integrates state-of-the-art knowledge about media and management. The minimum requirements will be 27 units, consisting of 12 units of core courses, 11-12 units of elective courses, and 4 units of Application Project which is optional and can be replaced by 2 elective courses.
For graduation, students must complete a minimum of 27 units of coursework. Distinction may be awarded to a graduate who has attained an overall cumGPA of 3.7 or above, with no course grade below B- and no repeated courses. A postgraduate diploma may be awarded only to those who have completed all the programme work and attained a cumulative grade point average (GPA) of 2.50 or above with all courses scoring grade C- or above (excluding project), but cannot complete the Application Project chosen, owing to exceptional circumstances and for reasons deemed acceptable by the Programme Management Committee.
| Core Courses | 12 units | |||
| COMM | 7260 | Introduction to Media Management | 3 units | |
| FIN | 7250 | Corporate Financial Management | 3 units | |
| MGNT | 7090 | Strategic Management & Business Policy | 3 units | |
| MKT | 7070 | Global Marketing Strategy | 3 units | |
| Elective Courses* | 11-12 units | |||
| Business Electives | ||||
| BUS | 7170 | Corporate Governance | 2 units | |
| HRM | 7010 | Global Human Resource Management | 2 units | |
| MGNT | 7070 | Managing Change | 2 units | |
| MKT | 7060 | Services Marketing Management | 2 units | |
| Communication Electives | ||||
| COMM | 7040 | Issues in Intercultural Communication | 3 units | |
| COMM | 7050 | Media & Communication in Chinese Societies | 3 units | |
| COMM | 7060 | Issues in Corporate Communication | 3 units | |
| COMM | 7130 | Globalization of Media & Communications | 3 units | |
| COMM | 7160 | Organizational Communication | 3 units | |
| COMM | 7170 | Communication Campaign Workshop | 3 units | |
| COMM | 7180 | Media Law & Ethics | 3 units | |
| COMM | 7190 | Issues & Cases in Mass Communication | 3 units | |
| COMM | 7200 | New Media Workshop | 3 units | |
| COMM | 7220 | Advertising Management | 3 units | |
| COMM | 7230 | Writing for Multimedia in Public Relations | 3 units | |
| COMM | 7240 | Media Economics | 3 units | |
| COMM | 7250 | Strategic Public Relations & Crisis Management | 3 units | |
| COMM | 7270 | Media Policies & Regulations | 3 units | |
| COMM | 7280 | Communication Technologies & Media Organizations | 3 units | |
| COMM | 7300 | Consumer Insights | 3 units | |
| COMM | 7310 | International Advertising | 3 units | |
| COMM | 7510 | Public Administration & the Media | 3 units | |
| COMM | 7550 | Advertising in China | 3 units | |
| COMM | 7560 | Political Communication & Public Opinion | 3 units | |
| COMM | 7570 | Youth, Media & Consumption | 3 units | |
| Electives from other programmes** | ||||
| CTV | 7220 | World Cinema: History, Aesthetics & Cultural Issues | 3 units | |
| CTV | 7230 | Graduate Seminar on Chinese New Waves Cinema | 3 units | |
| CTV | 7250 | Graduate Seminar on Hong Kong Television | 3 units | |
| CTV | 7270 | Current Issues of Asian Media | 3 units | |
| CTV | 7290 | Critique of Contemporary Arts | 3 units | |
| JOUR | 7010 | International Relations Theory & Practice | 3 units | |
| JOUR | 7020 | Introduction to Comparative & International News | 3 units | |
| JOUR | 7040 | International News Laboratory | 3 units | |
| JOUR | 7050 | Newsgathering for International Practice I | 0 unit | |
| JOUR | 7070 | Theories of Journalism & Communication | 3 units | |
| JOUR | 7080 | Current Issues & Case Studies in International News | 3 units | |
| JOUR | 7100 | Newsgathering for International Practice II | 3 units | |
| JOUR | 7110 | Reporting International Conflict | 3 units | |
| JOUR | 7120 | International Business & Financial Reporting | 3 units | |
| JOUR | 7140 | Globalization, Economics & Finance | 3 units | |
| JOUR | 7200 | News Production Workshop | 2 units | |
| Application Project# | 4 units | |||
| COMM | 7290 | Professional Seminar & Application Project | 4 units | |
| ────── | ||||
| 27 units | ||||
| * | At least three 3-unit courses. |
| ** | Can take no more than 6 units from this category. |
| # | Optional; can be replaced by two electives. |
Source: Calendar/Bulletin 2011-2012
Last modified: August 2011
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