School of Business

Master of Social Sciences in Media Management

Programme Director: Prof Steve Z S Guo

The programme, jointly offered by the School of Communication and the School of Business, aims at serving both the media industry and the society by educating confident competent media managers. Graduates from the Programme will be equipped with knowledge of the pan-Chinese region media industries and management and marketing strategies. Graduates shall be able to work as managers in the media industry and will be confidently prepared for career advancement as leaders in the media sector within a global context. For those interested in further pursuit of either media studies or management will find the degree a solid foundation on which to develop their research.

The programme has designed its syllabi to illustrate how theory and research can be applied to the solution of various media and management problems. As a high quality professional programme, the programme is to achieve the following aims:

To develop professionals' conceptual and analytical skills in applying state-of-art media and management research knowledge;

To discipline media professionals with leadership and management acumen;

To cultivate media professionals to become executive leaders in the media industry; and

To lay a solid foundation for further advanced studies in media or management.

The MSocSc in Media Management is a coursework programme for full-time (one year) and part-time (two year) students. The programme integrates state-of-the-art knowledge about media and management. The minimum requirements will be 27 units, consisting of 12 units of Core Courses, 11-12 units of Elective Course, and 4 units of Application Project which is optional and can be replaced by 2 elective courses.

For graduation, students must complete a minimum of 27 units of coursework that incorporates a group Application Project. Distinction may be awarded to a graduate who has attained an overall cumGPA of 3.7 or above, with no course grade below B- and no repeated courses. A postgraduate diploma may be awarded to those who have completed all the programme work and attained a cumulative grade point average (GPA) of 2.50 or above with all courses scoring grade C- or above (excluding project), but cannot complete the Application Project owing to exceptional circumstances and for reasons deemed acceptable by the Programme Management Committee.

Requirements

Core Courses				12 units
	COMM	7260	Introduction to Media Management	3 units
	FIN	7250	Corporate Financial Management	3 units
	MGNT	7090	Strategic Management & Business Policy	3 units
	MKT	7070	Global Marketing Strategy	3 units

Elective Courses*				11-12 units
	Business Electives
	BUS	7170	Corporate Governance	2 units
	HRM	7010	Global Human Resource Management	2 units
	MGNT	7070	Managing Change	2 units
	MKT	7060	Services Marketing Management	2 units
	Communication Electives
	COMM	7040	Issues in Intercultural Communication	3 units
	COMM	7050	Media & Communication in Chinese Societies	3 units
	COMM	7060	Issues in Corporate Communication	3 units
	COMM	7130	Globalization of Media & Communications	3 units
	COMM	7160	Organizational Communication	3 units
	COMM	7170	Communication Campaign Workshop	3 units
	COMM	7180	Media Law & Ethics	3 units
	COMM	7190	Issues & Cases in Mass Communication	3 units
	COMM	7200	New Media Workshop	3 units
	COMM	7220	Advertising Management	3 units
	COMM	7230	Writing for Multimedia in Public Relations	3 units
	COMM	7240	Media Economics	3 units
	COMM	7250	Strategic Public Relations & Crisis Management	3 units
	COMM	7270	Media Policies & Regulations	3 units
	COMM	7280	Communication Technologies & Media Organizations	3 units
	COMM	7300	Consumer Insights	3 units
	COMM	7310	International Advertising	3 units
	COMM	7510	Public Administration & the Media	3 units
	COMM	7550	Advertising in China	3 units
	COMM	7560	Political Communication & Public Opinion	3 units
	Electives from other programmes**
	CTV	7220	World Cinema: History, Aesthetics & Cultural Issues	3 units
	CTV	7230	Graduate Seminar on Chinese New Waves Cinema	3 units
	CTV	7250	Graduate Seminar on Hong Kong Television	3 units
	CTV	7270	Current Issues of Asian Media	3 units
	CTV	7290	Critique of Contemporary Arts	3 units
	JOUR	7010	International Relations Theory & Practice	3 units
	JOUR	7030	Research Methods in Media & Communication	3 units
	JOUR	7060	Advanced English for Journalism	0 unit
	JOUR	7070	Theories of Journalism & Communication	3 units
	JOUR	7080	Current Issues & Case Studies in International News	3 units
	JOUR	7110	Reporting International Conflict	3 units
	JOUR	7140	Globalization, Economics & Finance	3 units
	JOUR	7200	News Production Workshop	2 units
Application Project#				4 units
	COMM	7290	Professional Seminar & Application Project	4 units
				─────
				27 units

At least three 3-unit courses.

Can take no more than 6 units from this category.

Optional; can be replaced by two electives.