The Bachelor of Commerce in Marketing is a three-year full-time self-financing degree programme. It is primarily developed for marketing and business associate degree and higher diploma graduates. Students will be admitted directly into the second year of this programme with the first year of study being exempted. By including most of the courses from the second and final years of the University's three-year Bachelor of Business Administration (Honours) in Marketing concentration, the curricula of this programme will equip students with solid marketing knowledge and managerial capability. This programme also offers small business and social enterprise related courses so that students will have more choices to develop their interests and career orientation in both Hong Kong and mainland China.
| Programme Prerequisite Courses | |||||
| Students should have taken the following 7 courses in their previous studies in an AD or Higher Diploma programme: | |||||
| ACCT | 1210 | Principles of Accounting I | 3 units | ||
| ACCT | 1220 | Principles of Accounting II | 2 units | ||
| BUS | 1190 | Mathematics for Business | 2 units | ||
| BUS | 1200 | Statistics for Business | 2 units | ||
| BUS | 1240 | Business & Corporate Social Responsibility | 3 units | ||
| ECON | 1210 | Principles of Microeconomics | 2.5 units | ||
| ECON | 1220 | Principles of Macroeconomics | 2.5 units | ||
| Major Core Courses | 36 units | ||||
| BUS | 2140 | Business Communications for Marketing | 3 units | ||
| BUS | 2150 | Legal Aspects of Marketing | 3 units | ||
| BUS | 2210 | Organizational Behaviour | 3 units | ||
| BUS | 3200 | Strategic Management | 3 units | ||
| FIN | 2270 | Financial Management | 3 units | ||
| Either | 3 units | ||||
| ISEM | 2450 | Management Information Systems | ) |
||
| Or | ) |
3 units | |||
| ACCT | 2510 | Accounting Information Systems | ) |
||
| MKT | 2120 | Entrepreneurial Marketing | 3 units | ||
| MKT | 2310 | Marketing Management | 3 units | ||
| MKT | 2350 | Consumer Behaviour | 3 units | ||
| MKT | 3110 | Marketing Research Methods | 3 units | ||
| MKT | 3320 | Strategic Marketing | 3 units | ||
| MKT | 3830 | Global Marketing | 3 units | ||
| Major Elective Courses | 24 units | ||||
| BUS | 2340 | International Business | 3 units | ||
| BUS | 2470 | Legal Aspects of China Business | 3 units | ||
| BUS | 2780 | Entrepreneurship & New Venture | 3 units | ||
| BUS | 3210 | Business Management in China | 3 units | ||
| ECON | 2640 | Economic Environment in China | 3 units | ||
| HRM | 2640 | Applied Social Psychology in Organizations | 3 units | ||
| MKT | 2360 | Marketing Practicum | 3 units | ||
| MKT | 3310 | Marketing Communications | 3 units | ||
| MKT | 3410 | Marketing for Social Enterprise | 3 units | ||
| MKT | 3610 | Marketing in Computer-Mediated Environments | 3 units | ||
| MKT | 3620 | Customer Relationship Management | 3 units | ||
| MKT | 3630 | Brand Management | 3 units | ||
| MKT | 3700 | Event Marketing | 3 units | ||
| MKT | 3810 | Sales Management | 3 units | ||
| MKT | 3820 | Retailing
|
3 units | ||
| MKT | 3840 | Business to Business Marketing | 3 units | ||
| MKT | 3850 | Marketing in China | 3 units | ||
| MKT | 3860 | Services Marketing | 3 units | ||
| MKT | 3880 | Qualitative Marketing Research | 3 units | ||
| Complementary Studies Courses | 36 units | ||||
| Core Requirements | 15 units | ||||
| English Language | |||||
| Chinese Language | |||||
| Values and the Meaning of Life | |||||
| Information Management Technology | |||||
| Physical Education | |||||
| University Life | |||||
| Distribution Requirements | |||||
| Any two courses outside Business, of which one must be a Science course | 6 units | ||||
| Any two non major/option courses | 6 units | ||||
| Free elective courses | 9 units | ||||
| ───── | |||||
| 96 units | |||||
Source: Calendar/Bulletin 2011-2012
Last modified: August 2011
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