| Programme Description |
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Enables students to build a solid foundation in understanding the role of marketing plays in a business. |
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Instills in students the unique characteristics and underlying principles of the marketing management. |
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Equips students with necessary theoretical knowledge and real-life experience to manage marketing programmes. |
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Provides students with knowledge in managing a number of specialised marketing areas, such as sales management and service marketing. |
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Nurtures a sense of ethics and social responsibility that prepare students to be visionary marketing leaders. |
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| Duration: 3 years |
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| Career Opportunities |
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| Graduates can develop careers in advertising, distribution management, marketing research, product development and management, public relations, retail management and sales management. |
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| Programme Admission Requirements |
| Programmes on offer: |
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BBA (Hons)—Accounting Concentration |
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BBA (Hons) Concentrations offered—
Applied Economics/China Business Studies/
Finance/Human Resources Management/
Information Systems and e-Business Management/Marketing
(Year 1 admission only) |
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BBA (Hons)—Applied Economics Concentration (Year 2 admission only) |
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BBA (Hons)—China Business Studies Concentration (Year 2 admission only) |
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BBA (Hons)—Finance Concentration (Year 2 admission only) |
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BBA (Hons)—Human Resources Management Concentration
(Year 2 admission only) |
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BBA (Hons)—Information Systems and e-Business Management Concentration
(Year 2 admission only) |
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BSSc (Hons) in China Studies—Economics Option (Year 2 admission only) |
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