School of Communication

Minor Programme in Public Relations and Advertising

Students seeking to pursue the study of a minor programme would need to fulfil 15 units of courses specified by the offering department/programme, and note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.

Requirements

The structure of the curriculum is as follows:

I)	Required Course	3 units
II)	Elective Courses	12 units
		───────
		15 units

I.	Required Course			3 units
	PRAD	2005	Introduction to Public Relations & Advertising	3 units

II.	Elective Courses			12 units
	Four of the following courses (one should be at Level 3 or 4):
	PRAD	3015	Consumer Perspectives in Public Relations & Advertising	3 units
	PRAD	3017	Digital Public Relations	3 units
	PRAD	3026	Mobile & Social Network Communication	3 units
	PRAD	3046	Audience Measurement & Engagement	3 units
	PRAD	3047	Corporate Social Responsibility & Stakeholder Engagement	3 units
	PRAD	3055	Special Topics in Public Relations & Advertising	3 units
	PRAD	4016	Stategic Issues & Crisis Management	3 units
	PRAD	4025	Branding & Communication	3 units
	PRAD	4036	Social Communication & Advertising	3 units
				───────
				15 units

Remarks: Students can only exempt/transfer up to 6 units/2 courses of the courses of exchange programme as Minor programme in Public Relations and Advertising with equivalent syllabus and satisfactory results. Approval is subject to the Department of Communication Studies.