The Bachelor of Social Sciences (Honours) in Media and Social Communication is a self-funded four-year full-time degree (Top-up) programme designed for associate degree/higher diploma graduates who wish to pursue career or further study in media industry and related fields. This programme consists of a wide range of fundamental communication courses, with particular emphasis on hands-on new media production training such as Audio and Video Production for New Media and Digital Graphic Production, as well as Media and Integrated Marketing Communication, which are in response to the rising globalization and social change. It is designed to develop student’s understanding of media communication process in the context of changing society and media environment, and their understanding of such process in the trend of globalization.