I. |
Major Courses |
66 units |
|
Major Core Courses (54 units) |
|
|
ICMT |
3005 |
Advertising Media Planning |
3 units |
|
ICMT |
3007 |
Communication Theory |
3 units |
|
ICMT |
3015 |
Creative Advertising Copywriting |
3 units |
|
ICMT |
3017 |
Introduction to Public Relations & Advertising |
3 units |
|
ICMT |
3025 |
Graphics & Print Production |
3 units |
|
ICMT |
3027 |
Marketing Principles |
3 units |
|
ICMT |
3035 |
Organizational Communication |
3 units |
|
ICMT |
3045 |
Research Methods |
3 units |
|
ICMT |
4005 |
Advertising & Society |
3 units |
|
ICMT |
4015 |
Communication in Professional Practice |
3 units |
|
ICMT |
4025 |
Crisis Communication |
3 units |
|
ICMT |
4035 |
Event Management |
3 units |
|
ICMT |
4045 |
Integrated Marketing Communication Campaign |
3 units |
|
ICMT |
4055 |
Integrated Marketing Communication Honours Project |
3 units |
|
ICMT |
4065 |
Intercultural Communication |
3 units |
|
ICMT |
4075 |
Public Relations & Media Writing |
3 units |
|
ICMT |
4085 |
Recreation, Sports & Entertainment Promotion |
3 units |
|
ICMT |
4095 |
Social Services Marketing |
3 units |
|
|
|
|
|
|
Major Elective Courses (12 units) |
|
|
ICMT |
3105 |
Business Communication |
3 units |
|
ICMT |
3115 |
Interactive Advertising Management |
3 units |
|
ICMT |
3125 |
Media Business Environment |
3 units |
|
ICMT |
3135 |
Consumer Behaviour |
3 units |
|
ICMT |
3145 |
Digital Communication |
3 units |
|
ICMT |
3155 |
Fashion Communication |
3 units |
|
ICMT |
3165 |
Journalism & Society |
3 units |
|
ICMT |
3175 |
Journalism Theory |
3 units |
|
ICMT |
3185 |
Television & Hong Kong Society |
3 units |
|
ICMT |
3195 |
Understanding Theatre Arts |
3 units |
|
ICMT |
3205 |
Visual Communication in Multimedia |
3 units |
|
ICMT |
3215 |
Special Topics in Communication |
3 units |
|
ICMT |
4105 |
Global Marketing Strategies |
3 units |
|
ICMT |
4115 |
Marketing Communication in China |
3 units |
|
ICMT |
4125 |
Strategic Public Relations |
3 units |
|
ICMT |
4905 |
Integrated Communication Management Internship |
0 unit |
|
CRWG |
3005 |
Creative Writing for New Media I |
3 units |
|
CRWG |
3045 |
Creative Thinking |
3 units |
|
CRWG |
4105 |
Film and Television Genres |
3 units |
|
CRWG |
4175 |
Studies in Non-Fiction Films |
3 units |
|
|
|
|
|
II. |
General Education Courses |
38 units |
|
|
|
|
Core Requirements |
26 units |
|
University English |
|
|
University Chinese |
|
|
Public Speaking |
|
|
Information Management Technology |
|
|
Numeracy |
|
|
Physical Education |
|
|
History and Civilization |
|
|
Values and the Meaning of Life |
|
|
University Life |
12 units |
|
|
|
|
Distribution Requirements |
|
|
Arts |
|
|
Business |
|
|
Communication/Visual Arts |
|
|
Science/Chinese Medicine |
|
|
Social Sciences |
|
|
Interdisciplinary |
|
|
III. |
Free Elective Courses |
24 units |
|
|
|
|
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|
|
|
128 units |