Doing business with China and in China requires additional understanding of the business environment of the country, and in many instances this calls for different rules of operation. Traditional training, by itself, is inadequate in preparing China business executives for making efficient and effective decisions.

The BBA (Hons) Degree Programme with the Concentration in China Business Studies integrates broadly based cross-disciplinary business courses. The programme emphasizes modern management concepts and tools, with a systematic treatment of the institutional, operational and behavioural aspects of China business.

Graduates from this Concentration have a clear understanding of the economic structure, legal framework, business environment, and culture of China. In addition, they are also equipped with a working knowledge of conducting China business, better communication skills with the Chinese organisations, and the ability to make business and management decisions in the complex China business environment.