BBA students are required to take core courses (39 units) and concentration courses (21 units) that include the basics of business such as accounting, economics, management theory, quantitative and computer techniques, language and communication skills, and behavioural sciences. This is the largest component of the curriculum.

BBA students at HKBU must also complete General Education courses (38 units). These give students an exposure to other fields such as English, Chinese, Public Speaking, History and Civilization, Numeracy, Physical Education, and Values and Meaning of Life. Students can make use of the elective courses to pursue the additional graduation options of a minor in non-business discipline or double concentration within BBA.

The BBA (Hons) degree programme is structured such that students begin with general education and business foundation courses in Years 1 and 2, taking more advanced and more specialized courses as they move into Years 3 and 4. In Year 4, students complete an Honours Project on a topic of their selected concentration.