School of Business

Minor Programme in Marketing (For Non-BBA Students) (3-year)

Students seeking to pursue the study of a minor programme would need to fulfil 15 units of courses specified by the offering department/programme, and note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.

Requirements

Required Courses				6 units
	BUS	1630	The World of Business	3 units
	MKT	2310	Marketing Management	3 units

Elective Courses				9 units
	BUS	2340	International Business	3 units
	MKT	2350	Consumer Behaviour	3 units
	MKT	3310	Marketing Communications & Social Media	3 units
	MKT	3320	Strategic Marketing	3 units
	MKT	3620	Customer Relationship Management	3 units
	MKT	3630	Brand Management	3 units
	MKT	3830	Global Marketing	3 units
	MKT	3850	Marketing in China	3 units
	MKT	3860	Services Marketing	3 units
				──────
				15 units

Students who have taken any of the above courses in their major programme have to take additional elective course(s) to fulfil the minor programme requirement.