This degree programme is a three-year full-time programme. It is designed and tailor-made primarily for the graduates of AD programmes from the College of International Education (CIE), Hong Kong Baptist University (HKBU) as well as those of other local AD programmes in the business-related disciplines who would be admitted directly into the second year of the programme, with the first year of study being exempted. Students who do not meet the University's Complementary Studies and Programme Prerequisites Courses requirements will be asked to make up relevant courses and to meet all course requirements as set for the First Year study of the programme. This programme consists of a wide range of fundamental marketing and business courses, with a particular emphasis on Mainland China, small business and social enterprise. It aims to provide students with solid undergraduate education required for pursuing career or further study in the related fields.
| Programme Prerequisite Courses | |||||
| Students should have taken the following 7 courses in their previous studies in an AD or Higher Diploma programme: | |||||
| ACCT | 1210 | Principles of Accounting I | 3 units | ||
| ACCT | 1220 | Principles of Accounting II | 2 units | ||
| BUS | 1190 | Mathematics for Business | 2 units | ||
| BUS | 1200 | Statistics for Business | 2 units | ||
| BUS | 1240 | Business & Corporate Social Responsibility | 3 units | ||
| ECON | 1210 | Principles of Microeconomics | 2.5 units | ||
| ECON | 1220 | Principles of Macroeconomics | 2.5 units | ||
| Major Core Courses | 36 units | ||||
| BUS | 2140 | Business Communications for Marketing | 3 units | ||
| BUS | 2150 | Legal Aspects of Marketing | 3 units | ||
| BUS | 2210 | Organizational Behaviour | 3 units | ||
| BUS | 3200 | Strategic Management | 3 units | ||
| FIN | 2270 | Financial Management | 3 units | ||
| Either | |||||
| ISEM | 2450 | Management Information Systems | ) |
||
| Or | ) |
3 units | |||
| ACCT | 2510 | Accounting Information Systems | ) |
||
| MKT | 2120 | Entrepreneurial Marketing | 3 units | ||
| MKT | 2310 | Marketing Management | 3 units | ||
| MKT | 2350 | Consumer Behaviour | 3 units | ||
| MKT | 3110 | Marketing Research Methods | 3 units | ||
| MKT | 3320 | Strategic Marketing | 3 units | ||
| MKT | 3830 | Global Marketing | 3 units | ||
| Major Elective Courses | 24 units | ||||
| BUS | 2340 | International Business | 3 units | ||
| BUS | 2470 | Legal Aspects of China Business | 3 units | ||
| BUS | 2780 | Entrepreneurship & New Venture | 3 units | ||
| BUS | 3210 | Business Management in China | 3 units | ||
| ECON | 2640 | Economic Environment in China | 3 units | ||
| HRM | 2640 | Applied Social Psychology in Organizations | 3 units | ||
| MKT | 2360 | Marketing Practicum | 3 units | ||
| MKT | 3310 | Marketing Communications & Social Media | 3 units | ||
| MKT | 3410 | Marketing for Social Enterprise | 3 units | ||
| MKT | 3610 | Marketing in Computer-Mediated Environments | 3 units | ||
| MKT | 3620 | Customer Relationship Management | 3 units | ||
| MKT | 3630 | Brand Management | 3 units | ||
| MKT | 3700 | Event Marketing | 3 units | ||
| MKT | 3810 | Sales Management | 3 units | ||
| MKT | 3820 | Retailing
|
3 units | ||
| MKT | 3840 | Business to Business Marketing | 3 units | ||
| MKT | 3850 | Marketing in China | 3 units | ||
| MKT | 3860 | Services Marketing | 3 units | ||
| MKT | 3880 | Qualitative Marketing Research | 3 units | ||
| Complementary Studies Courses | 36 units | ||||
| Core Requirements | 15 units | ||||
| English Language | |||||
| Chinese Language | |||||
| Values and the Meaning of Life | |||||
| Information Management Technology | |||||
| Physical Education | |||||
| University Life | |||||
| Distribution Requirements | |||||
| Any two courses outside Business, of which one must be a Science course | 6 units | ||||
| Any two non major/concentration courses | 6 units | ||||
| Free elective courses | 9 units | ||||
| ────── | |||||
| 96 units | |||||
Source: Calendar/Bulletin 2012-2013
Last modified: August 2012
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