I. |
Communication Core Courses |
12 units |
|
FILM |
2017 |
Introduction to Film |
3 units |
|
JOUR |
2045 |
Introduction to Journalism |
3 units |
|
PRAD |
2017 |
Introduction to Communication: A PRA & ORGC Perspective |
3 units |
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Choose one from the following six courses: |
|
|
FILM |
2025 |
Visual Communication |
3 units |
|
FILM |
2026 |
Developing Creativity |
3 units |
|
JOUR |
3097 |
Current Hong Kong Issues for Communicators |
3 units |
|
JOUR |
3115 |
Media Management |
3 units |
|
ORGC |
2016 |
Culture, Society & the Media |
3 units |
|
PRAD |
2025 |
Communication, Technology, & Change |
3 units |
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II. |
Major Studies Courses |
48 units |
|
Major Required Courses (42 units) |
|
|
COMM |
2006 |
Communication Theory |
3 units |
|
COMM |
2007 |
Communication Research Method |
3 units |
|
PRAD |
2007 |
Principles & Methods of Advertising |
3 units |
|
PRAD | 2015 |
Principles & Practices of Public Relations |
3 units |
|
PRAD | 3005 |
Advertising Copywriting |
3 units |
|
PRAD | 3006 |
Media Planning |
3 units |
|
PRAD | 3007 |
Advertising Design & Visualization |
3 units |
|
PRAD | 3008 |
Public Relations & Advertising Practicum I |
0 unit |
|
PRAD | 3009 |
Public Relations & Advertising Practicum II |
0 unit |
|
PRAD | 3015 |
Consumer Perspectives in Public Relations & Advertising |
3 units |
|
PRAD | 3016 |
Public Relations & Advertising Campaign Planning |
3 units |
|
PRAD | 4005 |
Crisis Communication & Public Relations |
3 units |
|
PRAD | 4006 |
Research Practices in Public Relations & Advertising |
3 units |
|
PRAD | 4025 |
Branding & Communication |
3 units |
|
PRAD |
4036 |
Social Communication & Advertising |
3 units |
|
PRAD |
4895 |
PRA Honours Project |
3 units |
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Major Elective Courses (6 units) |
|
|
ORGC |
2005 |
Group Communication |
3 units |
|
ORGC |
2007 |
Organizational Communication |
3 units |
|
ORGC |
2015 |
Computer Mediated Communication |
3 units |
|
ORGC |
2016 |
Culture, Society & the Media |
3 units |
|
ORGC |
2017 |
Nonverbal Communication |
3 units |
|
ORGC |
2025 |
Interpersonal Communication |
3 units |
|
ORGC | 2027 |
Interviewing |
3 units |
|
ORGC | 3005 |
Communication Project Management |
3 units |
|
ORGC | 3006 |
Persuasion & Social Influence |
3 units |
|
ORGC | 3007 |
Organizational Communication Training & Development |
3 units |
|
ORGC | 3015 |
Intercultural Communication |
3 units |
|
ORGC |
3016 |
Health Communication |
3 units |
|
ORGC | 3017 |
Web Survey & Data Mining |
3 units |
|
ORGC | 3025 |
Argumentation |
3 units |
|
ORGC | 3027 |
Psychology of Communication |
3 units |
|
ORGC | 3036 |
Rhetorical Approaches to Communication |
3 units |
|
ORGC | 3045 |
Multimedia Design for Organizations |
3 units |
|
ORGC | 4005 |
Leadership Communication |
3 units |
|
ORGC | 4006 |
Advanced Qualitative Research in Communication |
3 units |
|
ORGC | 4015 |
Advanced Empirical Research Methods |
3 units |
|
ORGC | 4025 |
Communication Audits |
3 units |
|
ORGC | 4026 |
Conflict & Negotiation |
3 units |
|
ORGC | 4027 |
Current Topics in Organizational Communication |
3 units |
|
ORGC | 4036 |
Organizational Decision Making & Problem Solving |
3 units |
|
ORGC | 4037 |
Comprehensive Management Trainee Assessment |
3 units |
|
PRAD | 2016 |
Web 2.0 & Social Media |
3 units |
|
PRAD | 2025 |
Communication, Technology, & Change |
3 units |
|
PRAD | 3017 |
Digital Public Relations |
3 units |
|
PRAD | 3025 |
International Field Study in Public Relations & Advertising |
3 units |
|
PRAD | 3026 |
Mobile & Social Network Communication |
3 units |
|
PRAD | 3027 |
Digital Audio & Video Production |
3 units |
|
PRAD | 3035 |
Public Relations Writing |
3 units |
|
PRAD | 3036 |
Strategic Issues & Reputation Management |
3 units |
|
PRAD | 3037 |
Visual Design |
3 units |
|
PRAD | 3045 |
Managing Internal Public Relations |
3 units |
|
PRAD | 3055 |
Special Topics in Public Relations & Advertising |
3 units |
|
PRAD | 4007 |
Public Relations & Advertising Internship |
0 unit |
|
PRAD | 4015 |
Advanced Advertising Design & Visualization |
3 units |
|
PRAD | 4026 |
Cross-cultural Advertising |
3 units |
|
PRAD | 4027 |
Financial Public Relations |
3 units |
|
PRAD |
4035 |
Public Relations in Greater China |
3 units |
|
PRAD |
4046 |
Advanced Advertising Copywriting |
3 units |
|
Other electives offered by FILM, JOUR, etc. |
|
|
III. |
Free Electives |
30 units |
|
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IV. |
General Education |
38 units |
|
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|
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128 units |