Organizational Communication Major
 

The Organizational Communication Programme prepares students for professional careers as communication specialists in profit or non-profit organizations. Students are expected to become well-rounded leaders in various fields of communication. The Programme emphasises knowledge integration and creation, the development of expressive and analytical skills, critical thinking, team building, as well as decision-making and problem-solving ability. The curriculum is a strong blend of theory and practical applications at various levels of communication, such as interpersonal, small group, and organizational communication.

 
Requirements
 
I. Communication Core Courses 12 units
  FILM 2017 Introduction to Film 3 units
  JOUR 2045 Introduction to Journalism 3 units
  PRAD 2017 Introduction to Communication:
A PRA & ORGC Perspective		 3 units
  Choose one from the following six courses:  
  FILM 2025 Visual Communication 3 units
  FILM 2026 Developing Creativity 3 units
  JOUR 3097 Current Hong Kong Issues for Communicators 3 units
  JOUR 3115 Media Management 3 units
  ORGC 2016 Culture, Society & the Media 3 units
  PRAD 2025 Communication, Technology, & Change 3 units
         
II. Major Studies Courses 48 units
  Major Required Courses (36 units)  
  COMM 2006 Communication Theory 3 units
  COMM 2007 Communication Research Method 3 units
  ORGC 2005 Group Communication 3 units
  ORGC 2007 Organizational Communication 3 units
  ORGC 2025 Interpersonal Communication 3 units
  ORGC 3005 Communication Project Management 3 units
  ORGC 3006 Persuasion & Social Influence 3 units
  ORGC 3007 Organizational Communication Training & Development 3 units
  ORGC 3008 Organizational Communication Practicum I 0 unit
  ORGC 3009 Organizational Communication Practicum II 0 unit
  ORGC 4005 Leadership Communication 3 units
  ORGC 4895 Organizational Communication Honours Project 3 units
  Two of the following courses:  
  ORGC 3046 Advanced Writing for Professional Communication 3 units
  ORGC 4006 Advanced Qualitative Research in Communication 3 units
  ORGC 4015 Advanced Empirical Research Methods 3 units
  ORGC 4025 Communication Audits 3 units
  ORGC 4026 Conflict & Negotiation 3 units
  ORGC 4027 Current Topics in Organizational Communication 3 units
  ORGC 4036 Organizational Decision Making & Problem Solving 3 units
         
  Major Elective Courses (12 units)  
  BUSI 1005* The World of Business 3 units
  ORGC 2015 Computer Mediated Communication 3 units
  ORGC 2016 Culture, Society & the Media 3 units
  ORGC 2017 Nonverbal Communication 3 units
  ORGC 2027 Interviewing 3 units
  ORGC 3015 Intercultural Communication 3 units
  ORGC 3016 Health Communication 3 units
  ORGC 3017 Web Survey & Data Mining 3 units
  ORGC 3025 Argumentation 3 units
  ORGC 3027 Psychology of Communication 3 units
  ORGC 3036 Rhetorical Approaches to Communication 3 units
  ORGC 3045 Multimedia Design for Organizations 3 units
  ORGC 3046 Advanced Writing for Professional Communication 3 units
  ORGC 4006 Advanced Qualitative Research in Communication 3 units
  ORGC 4007 Organizational Communication Internship 0 unit
  ORGC 4015 Advanced Empirical Research Methods 3 units
  ORGC 4025 Communication Audits 3 units
  ORGC 4026 Conflict & Negotiation 3 units
  ORGC 4027 Current Topics in Organizational Communication 3 units
  ORGC 4036 Organizational Decision Making & Problem Solving 3 units
  ORGC 4037 Comprehensive Management Trainee Assessment 3 units
  PRAD2005 Introduction to Public Relations & Advertising 3 units
  PRAD2016 Web 2.0 & Social Media 3 units
  PRAD2025 Communication, Technology, & Change 3 units
  PRAD3005 Advertising Copywriting 3 units
  PRAD3006 Media Planning 3 units
  PRAD3007 Advertising Design & Visualization 3 units
  PRAD 3015 Consumer Perspectives in Public Relations & Advertising 3 units
  PRAD3016 Public Relations & Advertising Campaign Planning 3 units
  PRAD3017 Digital Public Relations 3 units
  PRAD3025 International Field Study in Public Relations & Advertising 3 units
  PRAD3026 Mobile & Social Network Communication 3 units
  PRAD3027 Digital Audio & Video Production 3 units
  PRAD3035 Public Relations Writing 3 units
  PRAD3036 Strategic Issues & Reputation Management 3 units
  PRAD3037 Visual Design 3 units
  PRAD3045 Managing Internal Public Relations 3 units
  PRAD3055 Special Topics in Public Relations & Advertising 3 units
  PRAD4005 Crisis Communication & Public Relations 3 units
  PRAD4006 Research Practices in Public Relations & Advertising 3 units
  PRAD4015 Advanced Advertising Design & Visualization 3 units
  PRAD4025 Branding & Communication 3 units
  PRAD4026 Cross-cultural Advertising 3 units
  PRAD4027 Financial Public Relations 3 units
  PRAD 4035 Public Relations in Greater China 3 units
  PRAD4036 Social Communication & Advertising 3 units
  PRAD4046 Advanced Advertising Copywriting 3 units
  Other electives offered by FILM, JOUR, etc.  
     
* BUSI 1005 is the pre-requisite of Organizational Communication. Marketing Department will offer the course for ORGC students in the 2nd semester in Year I.
** For courses with the codes of COMM, FILM, JOUR, PRAD: (i) no more than one at Level 1; (ii) no more than two at Level 2; (iii) any number at Level 3 or above toward the fulfillment of the 12 units for Major Elective Courses.
 
III. Free Electives 30 units
         
IV. General Education 38 units
        ───────
        128 units
 
 
 
©2015 Hong Kong Baptist University
Source: Calendar/Bulletin 2015-2016
Last modified: July 2015