School of Business

Minor Programme in Marketing (For Non-BBA Students)

Students seeking to pursue the study of a minor programme would need to fulfil 15 units of courses specified by the offering department/programme, with at least one course (3 units) at Level 3 or 4. Note that no registration priority will be given to enrolment in minor courses. Upon completion of the 15 units required for the minor programmes, students should apply to the Academic Registry for approval.

The structure of the curriculum is as follows:

I)	Required Courses	9 units
II)	Elective Courses	6 units
		───────
		15 units

Requirements

I.	Required Courses			9 units
	BUSI	1005	The World of Business	3 units
	MKTG	2005	Marketing Management	3 units
	MKTG	3015	Socially Responsible Marketing	3 units

II.	Elective Courses			6 units
	Two of the following courses:
	MKTG	3006	Global Marketing	3 units
	MKTG	3007	Consumer Behaviour	3 units
	MKTG	3017	Services Marketing	3 units
	MKTG	3025	Marketing Communications & Online Media	3 units
	MKTG	4005	Strategic Marketing	3 units
	MKTG	4006	Customer Relationship Management	3 units
	MKTG	4007	Brand Management	3 units
	MKTG	4025	Marketing in China	3 units
	MKTG	4026	Leisure Marketing	3 units
				──────
				15 units

Students who have taken any of the above courses in their major programmes have to take additional elective course(s) to fulfil the minor programme requirement.